Essays about: "advertising strategy"
Showing result 16 - 20 of 136 essays containing the words advertising strategy.
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16. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.
University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE
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17. “Yebo Gogo, it’s time to braai Mzansi!” Code-Switching, Borrowing, Prestige, Slang, and Persuasion in the Digital Marketing Industry of South Africa
University essay fromAbstract : This paper will analyse code-switching, borrowing, slang, and covert or overt prestige in online and television media. The days of OOH (Out Of Home) advertising are becoming obsolete and moving toward a digital age. READ MORE
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18. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE
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19. Influencing consumer behavioural intentions: Reducing household water consumption
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE
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20. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE