Essays about: "advertising strategy"

Showing result 6 - 10 of 141 essays containing the words advertising strategy.

  1. 6. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

  3. 7. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Ellinor Ajander; Ida Hubertsson; Linnea Nilsson; [2023]
    Keywords : Nostalgia; Nostalgic Music; Advertising; Brand Affection; Word of Mouth; Purchase Intention;

    Abstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE

  4. 8. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  5. 9. Framtidsspaning för svensk mjölk : Identifiering av nyckelfaktorer för att öka konkurrenskraften i svensk mjölk genom jämförelse av strategier

    University essay from SLU/Dept. of People and Society

    Author : Josefine Andersen; Linus Brink; [2023]
    Keywords : Konkurrenskraft; strategi; livsmedelsstrategi; mjölksektor; kartläggning; policy; marknad; svensk mjölkproduktion;

    Abstract : I svensk livsmedelsstrategi som lanserades i juni 2017 skrivs det att konkurrenskraft är en viktig del i utvecklingen av Sveriges animalieproduktion och självförsörjning. Detta ska uppnås genom produktionsökning, expansion på inhemsk och utländsk marknad samt miljömål. Dock har trenderna under de senaste åren varit de motsatta. READ MORE

  6. 10. Forecasting airline revenue across markets with machine learning

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Stylianos Sidiropoulos; [2023]
    Keywords : ;

    Abstract : Sales forecasting is an important aspect of business strategy, as it helps companies make informed decisions for their business development. With the rise of machine learning and AI, companies are using statistical and machine learning models to forecast short-term and long-term sales more accurately. READ MORE