Essays about: "advertising success"

Showing result 1 - 5 of 46 essays containing the words advertising success.

1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   University essay from

   Author : Alice Sbrogio; Kristian Shamon; [2023]
   Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

3. 2. Framtidsspaning för svensk mjölk : Identifiering av nyckelfaktorer för att öka konkurrenskraften i svensk mjölk genom jämförelse av strategier

   University essay from SLU/Dept. of People and Society

   Author : Josefine Andersen; Linus Brink; [2023]
   Keywords : Konkurrenskraft; strategi; livsmedelsstrategi; mjölksektor; kartläggning; policy; marknad; svensk mjölkproduktion;

   Abstract : I svensk livsmedelsstrategi som lanserades i juni 2017 skrivs det att konkurrenskraft är en viktig del i utvecklingen av Sveriges animalieproduktion och självförsörjning. Detta ska uppnås genom produktionsökning, expansion på inhemsk och utländsk marknad samt miljömål. Dock har trenderna under de senaste åren varit de motsatta. READ MORE

4. 3. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

5. 4. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Rebecca Hansson; [2022]
   Keywords : Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

   Abstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE

6. 5. Balancing Structure and Flexibility in the Project Process - A Case Study of Project Management at Where Is My Pony

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Byström; Malin Ficks; [2021-07-07]
   Keywords : Project Management; Project Management Process; Creative Industry; Advertising Agency; Creativity; Sustainability; Sustainable Project Management; Project Management for Smaller Organizations;

   Abstract : The practice of project management has been used by organizations for many years and different philosophies have emerged. Among the philosophies is both traditional and modern project management as well as project management practices integrating sustainability. READ MORE