Essays about: "advertising thesis art"

Found 5 essays containing the words advertising thesis art.

  1. 1. Animated Online Advertisement : Investigating the Impact of Different Shading Styles on Recognition

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Filip Grendler; Nicolas Wallenskog; [2020]
    Keywords : Online Advertising; Human-Computer Interaction; Visualization;

    Abstract : Background. Since e-commerce has grown rapidly the focus and attention towards online advertisement are critical. Twitch.tv, one of the big streaming websites had in April 2020 an average of 2. READ MORE

  3. 2. Deep Reinforcement Learning in Real-time Bidding

    University essay from Lunds universitet/Matematik LTH

    Author : Oskar Stigland; [2018]
    Keywords : Machine learning; reinforcement learning; markov decision process; neural network; deep Q-network; real-time bidding; online display advertisement; Mathematics and Statistics;

    Abstract : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. READ MORE

  4. 3. Challenges facing the profession of advertising in the digital age : An empirical study of Swedish advertising professionals

    University essay from Institutionen för kultur och kommunikation

    Author : Aiko Takemura; [2012]
    Keywords : Sweden; advertising; advertising agency; advertising industry; Internet; social media; mobile; media logic; project ecology; digitalization; qualitative interview;

    Abstract : This thesis investigates how Swedish advertising professionals experience their work in the digital age. Findings from semi-structured qualitative interviews conducted with 15 people are organized using the concept of “media logic” re-interpreted by Mark Deuze, which covers four aspects of media work: institution, technology, organization and culture. READ MORE

  5. 4. Street Art and Outdoor Advertisements : the Relationship between Street Art and Outdoor Advertisements in Istiklal and Bağdat Avenues, in Istanbul

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Mürvet Irem Sirin; Melike Kiratli; [2010]
    Keywords : outdoor advertising; street art; new channels of communication; consumer society; public space; postmodernism; power relations; MACA; everyday culture; the youth; street ; Cultural Sciences;

    Abstract : This thesis focuses on both street art and outdoor advertisements in Istanbul. Specifically, we chose Istiklal and Bağdat Avenues as our fieldwork areas to conduct our research. READ MORE

  6. 5. The Role of Art in Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Callerstrand; [2010]
    Keywords : Art in advertising; Ad creativity; Ad effort; Ad cost; Luxury perceptions;

    Abstract : Art and advertising, although ideologically separated by the notion of business, carry out their existences intertwined. Still, there is little research today concerning what it is that brings about the positive effects that we see. READ MORE