Essays about: "advertising thesis"

Showing result 21 - 25 of 371 essays containing the words advertising thesis.

  1. 21. Weight Watchers – Wellness That Works? : Analysing the correlation of weight and health through The Weight Watcher’s visual communication on social media

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Caterine Wallgren; [2023]
    Keywords : Multimodal critical discourse analysis; weight watchers; health;

    Abstract : The following thesis aims to examine the social media use of the Weight Watchers, during a limited amount of time. The interest of losing weight seems to increase every year, after Christmas and New Years celebrations. This year, the Weight Watchers have been very active in advertising themselves during this period of time. READ MORE

  3. 22. Using Analytics Tools to Understand User Behavior

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Kian Rafimanesh; [2023]
    Keywords : ;

    Abstract : Media planning and investment management are crucial in the world of advertising and marketing. This thesis presents a structured workflow for analyzing user behavior on media planning and investment management platforms using web analytics. READ MORE

  4. 23. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London

    University essay from Stockholms universitet/Historiska institutionen

    Author : Makrina Hjälm Ellnemyr; [2023]
    Keywords : Eighteenth century; London; England; medicine; booksellers; book trade; trade; syphilis; sexuality; advertisement; disease; history; trade card; bill head; Historia; 1700-tal; handel; bokhandlare; London; England; medicin; sexualitet;

    Abstract : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. READ MORE

  5. 24. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

  6. 25. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lina Lennartsson; [2023]
    Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

    Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE