Essays about: "advertising user attitudes virtual reality and mobile"

Found 1 essay containing the words advertising user attitudes virtual reality and mobile.

  1. 1. A study on 2D advertisementsin mobile versus VR experiences

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Simon Beverskog; Fredrik Larsson; [2020]
    Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

    Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE