Essays about: "advertising"

Showing result 1 - 5 of 692 essays containing the word advertising.

  1. 1. Enamelled steel

    University essay from Göteborgs universitet/Steneby - Institutionen för Konsthantverk och Design

    Author : Johannes Postlmayr; [2021-01-05]
    Keywords : Enamelled Steel; Glass on metal; Enamel; Emaille; Emalj; Enamelware; Kitchenware; Householdware; Hollowware; Public health; Lead-poisoning; Industrial Revolution; Design; Functionalism; Gestaltung; Gestaltning; Contemporary Sculpture; Applied craft; Object art; CAD; CNC water-jet cutting; Augmented reality;

    Abstract : This exam project is about a material that developed with the rise of the industrial revolution, became almost obsolete in recent decades, and that I now use in the field of applied art, craft, and design.Enamelled steel is a material mostly known for its use in domestic kitchenware and colourful road and advertising signs. READ MORE

  2. 2. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Axel Sievers; [2021]
    Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

    Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

  3. 3. Elicitation of emotions in advertising film : Analysis of the emotional response regarding different lengths of an emotionally based narrative commercial.

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Fredrik Gustafson; [2021]
    Keywords : Emotion; advertising film; film editing;

    Abstract : In a world that is moving towards more mobile viewing, and shorter ad formats –the filmmaker must adapt. A lot of advertisers now ask for video which is originally created for a longer format, to be adapted into a shorter format. READ MORE

  4. 4. The Effectiveness of Personalised Advertising : An exploratory study on personalised advertising done on Facebook.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Amanda Jonsson; Julia Darnéus Ekeroth; [2021]
    Keywords : Social Media; Facebook; Personalised Advertisement; Perceived Advertising Value and Attitude; Online Consumer Behaviour;

    Abstract : .... READ MORE

  5. 5. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Henrik Aronsson; Paul Kato; [2021]
    Keywords : Brand activism; brand equity; consumer-based brand equity; social activism; woke washing;

    Abstract : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. READ MORE