Essays about: "advertising"

Showing result 1 - 5 of 579 essays containing the word advertising.

  1. 1. The Future of Scent as Trademarks in the European Union - A comparative study of the challenges and possibilities for protection of olfactory signs in the European Union and the United States

    University essay from Göteborgs universitet/Juridiska institutionen

    Author : Robin Klingberg; [2019-06-11]
    Keywords : ;

    Abstract : As the uses and functions of trademarks changes, the type of sign considered trademarks changes as well. Today, many would consider sound jingles or even colors as obvious choices in a successful marketing strategy. Though somewhat lurking in the shadows for at least three decades, olfactory signs have yet to reach their breakthrough. READ MORE

  2. 2. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Henriksen; Malin Hornebrant; [2019]
    Keywords : ;

    Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE

  3. 3. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Rhianna Rees; [2019]
    Keywords : Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Abstract : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. READ MORE

  4. 4. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline

    University essay from Karlstads universitet; Karlstads universitet

    Author : Rebecca Fransson; Ellinor Pousette; [2019]
    Keywords : Advertising; Social media; Personalization; Media users; The medium is the message;

    Abstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE

  5. 5. Online Behavioral Advertising : A Study of Privacy Concerns and Coping Behavior for Students in Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Nils Bure; Axel Pahne; [2019]
    Keywords : Online behavioral advertising; privacy concern; privacy violation; advertising avoidance; advertising acceptance; students; advertising; privacy;

    Abstract : During recent years, the global digital transformation has led to changes in the advertising industry, where advertisers use new strategies to reach customers to advertise their products and services. Online behavioral advertising emerged as a new advertising process, which allowed companies to collect and use online behavior to create tailored personalized advertisements. READ MORE