Essays about: "adverts"

Showing result 1 - 5 of 27 essays containing the word adverts.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

4. 3. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Johan Larsson; [2023]
   Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

5. 4. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Cornelia Wiklund; [2022]
   Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

   Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

6. 5. Exploring State-of-the-Art Natural Language Processing Models with Regards to Matching Job Adverts and Resumes

   University essay from Uppsala universitet/Avdelningen för systemteknik

   Author : Lise Rückert; Henry Sjögren; [2022]
   Keywords : Deep Learning; Natural Language Processing; SBERT; Cosine similarity; Recruitment; Triplet network; Semantic similarity;

   Abstract : The ability to automate the process of comparing and matching resumes with job adverts is a growing research field. This can be done through the use of the machine learning area Natural Language Processing (NLP), which enables a model to learn human language. READ MORE