Essays about: "affect purchase"

Showing result 1 - 5 of 277 essays containing the words affect purchase.

  1. 1. Consumer’s intentions vs behaviors regarding sustainability: A Study performed in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Arjumand Akbar; Leen Khatib; [2024]
    Keywords : ;

    Abstract : The research examines the different factors that affect the consumer's purchase decisions regarding sustainable products, it investigates the factors that cause the gap between their intentions and actual action taken regarding sustainability. In addition, this research delves into the nuanced interplay of individual attitudes, social expectations, and environmental awareness. READ MORE

  3. 2. Is there any sugar in Sugar Dating?

    University essay from Göteborgs universitet / Institutionen för sociologi och arbetsvetenskap

    Author : Amanda Sahibzada; [2023-08-29]
    Keywords : Sugar Dating; Capitalism; Patriarchy; Commodification of Intimacy; Sex for remuneration; Swedish Sex Purchase Act;

    Abstract : The sugar dating market is divided into the interpretations of either being a niched dating style or another term for prostitution, disguised to align with the Swedish Sex Purchase Act. Despite sugar dating platforms prohibiting prostitution and escort services, previous research shows that sex for remuneration is common within sugar dating concepts. READ MORE

  4. 3. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  5. 4. A Consumer Perspective on Reshoring Production: Insights from Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Madeliene Hedin; Yajun Liang; Witt Gustaf; [2023]
    Keywords : Reshoring; Swedish Consumers; Purchase Intention; Brand Attitude; Social Acceptability; Perceived Social Responsibility;

    Abstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE

  6. 5. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

    University essay from Lunds universitet/Teknisk logistik

    Author : Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
    Keywords : Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

    Abstract : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. READ MORE