Essays about: "affective appraisal"

Found 2 essays containing the words affective appraisal.

  1. 1. Drivers of Negative Customer Engagement : A quantitative study testing a model of negative customer engagement and its proposed antecedents

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Månsson Ludwig; Hempel Ossian; [2022]
    Keywords : Perceived justice; Customer engagement; Negative customer engagement; Negative disconfirmation; Cognitive appraisal theory;

    Abstract : Abstract Purpose - The purpose of this study is to extend the current understanding of NCE and its antecedents. Design/methodology/approach - A deductive approach was used to confirm the proposed model of NCE using structural equation modeling. READ MORE

  3. 2. Design and Implementation of an Appraisal Module for Virtual Characters

    University essay from Medie- och Informationsteknik; Tekniska högskolan

    Author : Petter Grundström; [2012]
    Keywords : AI; artificial intelligence; emotions; behavior; psychology; OCC; affective appraisal; appraisal; behavior networks; computer games; game AI; personality; emotion synthesis;

    Abstract : In the field of artificial intelligence the production of believable emotions are vital to be able to produce believable behavior of virtual agents. This is done with a process called affective appraisal, which means that events and situations are appraised and emotions are produced accordingly. READ MORE