Essays about: "affective visual framing"

Found 1 essay containing the words affective visual framing.

  1. 1. Feeling activism: Emotionalized and visual-based strategic communication within environmental small-scale activism on social media

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Barbara Reiprich; [2018]
    Keywords : social media; environment activism; affective visual framing; emotions online; strategic communication; framing theory; imagery; social transformation;

    Abstract : This master thesis aims to understand whether the connection of visuals and emotions on social media can be utilized by activists to increase awareness of environmental issues. In particular, this thesis discussed if emotional visual content about environmental activism on social media increases recipients' emotional awareness and small-scale activism when embedded in visual framing communication. READ MORE