Essays about: "affektiv aspekt"

Found 1 essay containing the words affektiv aspekt.

  1. 1. The battle of the bottle : Exploring the cognitive, affective and normative aspects of the country of origin effect

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Laurén; Viktor Sandstedt; [2017]
    Keywords : Country of origin effect; cognitive aspect; affective aspect; normative aspect; wine industry; marketing; Ursprungsland; ursprungslandseffekt; affektiv aspekt; kognitiv aspekt; normativ aspekt; vinindustri; marknadsföring;

    Abstract : This study examines if there is a difference to what degree the cognitive, affective and normative aspects of the country of origin effect influences the consumer in their evaluation of wine. Wine was the product chosen for this study because it is a product that often uses the country of origin effect as a tool in its marketing. READ MORE