Essays about: "affektiv"

Showing result 1 - 5 of 6 essays containing the word affektiv.

  1. 1. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
    Keywords : Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

    Abstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE

  2. 2. The How or the What : The Impact of Narrative Style on Empathy

    University essay from Umeå universitet/Institutionen för psykologi; Umeå universitet/Institutionen för psykologi

    Author : Anders Öhberg; Karin Paul; [2017]
    Keywords : Empathy; narrative style; cognitive empathy; affective empathy; psychotherapy; valence; arousal;

    Abstract : Narratives in the forms of music or literature have traditionally been highlightedfor their ability to evoke empathy; however, the specific features of the narrativethat serve as the underlying mechanisms responsible for this effect remain unclear.The aim of the present study was to examine the impact of a narrative’s style onempathy. READ MORE

  3. 3. The battle of the bottle : Exploring the cognitive, affective and normative aspects of the country of origin effect

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Laurén; Viktor Sandstedt; [2017]
    Keywords : Country of origin effect; cognitive aspect; affective aspect; normative aspect; wine industry; marketing; Ursprungsland; ursprungslandseffekt; affektiv aspekt; kognitiv aspekt; normativ aspekt; vinindustri; marknadsföring;

    Abstract : This study examines if there is a difference to what degree the cognitive, affective and normative aspects of the country of origin effect influences the consumer in their evaluation of wine. Wine was the product chosen for this study because it is a product that often uses the country of origin effect as a tool in its marketing. READ MORE


    University essay from Lunds universitet/Matematisk statistik

    Author : Fredrik Oher; [2013]
    Keywords : Mathematics and Statistics;

    Abstract : Den sociala omgivningens påverkan på vår mentala hälsa är viktig att försöka förstå. Mycket forskning har ägnats åt att undersöka hur omgivningen påverkar antalet personer som insjuknar med olika typer av psykiatriska diagnoser. READ MORE

  5. 5. The influence of attachment on implicit affective opinions towards caregivers

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Anders Rydström; [2013]
    Keywords : Attachment; priming; secure base script; ASQ; SBST; lexical decision task; affective priming; anknytning; säker bas skript; affektiv priming; Social Sciences;

    Abstract : The influence of attachment quality and style on implicit emotional opinions towards caregivers was measured using an affective priming task very similar to a lexical decision task. The reaction time in milliseconds for each prime and target word combination was recorded and used and indication of associative strength between the two. READ MORE