Essays about: "airline communication"

Showing result 1 - 5 of 16 essays containing the words airline communication.

1. 1. How to Make a Narrative Fly?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Kevin Fritz; [2023]
   Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

   Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

3. 2. Exploring Drivers and Barriers of Self-Assessment Systems for Fuel Efficiency in Aviation : A Case Study at a Scandinavian Airline

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Alexander Aronsson; David Rolstad; [2023]
   Keywords : Fuel Efficiency; Aviation; Self-Assessment Systems; UTAUT.; Bränsleeffektivitet; flygindustrin; själv-bedömande system; UTAUT.;

   Abstract : The pollution of the aviation industry is often identified as a main contributor toward climate change, justified by the immense amounts of greenhouse gasses emitted during a flight. Therefore, it is inevitable that the aviation industry acts toward decreasing emissions of flights for mitigation of the climate crisis. READ MORE

4. 3. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

   University essay from Göteborgs universitet/Graduate School

   Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
   Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

   Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

5. 4. Knowledge creation in a contact center’s customer relationship management system. : Implications from organizational user perspectives

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Stefán Már Melstað; [2020]
   Keywords : CRM; knowledge creation; customer knowledge; contact center;

   Abstract : This study explores the implications for knowledge creation of customer knowledge in a contact center’s CRM system. A previously developed research model which depicts CRM systems’ support to knowledge creation of customer knowledge was utilized for evaluation and comparison of collected data. READ MORE

6. 5. Crisis Communication and Management using SocialMedia: a Crisis Response to Ethiopian Airlines ET302 Crash

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Zuhura Mohammed; [2020]
   Keywords : Airline Crisis; CDA; Crisis Management; EAL; Facebook Posts SCCT; Social Media; Twitter Posts;

   Abstract : On the Sunday 10th of March 2019 Nairobi-bound Boeing 737MAX8 Flight ET302 of EthiopianAirlines plunge in to the ground and kills all 157 passengers onboard. Consequently, the accidenttook attention of international media and people around the world. READ MORE