Essays about: "airlines case study"

Showing result 1 - 5 of 40 essays containing the words airlines case study.

1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
   Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

   Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

3. 2. Locating the Effects of Emotional and Aesthetic Labor on Performance Through the Lens of Flight Attendants : —An investigative qualitative study of a low-cost and a premium airline

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Athina Spyridonos; Hala Zeeb; [2023]
   Keywords : aesthetic labor; emotional labor; employee performance; flight attendants; low-cost airline; premium airline; motivation; Herzberg;

   Abstract : This research implemented a multiple case study design to investigate the effects of aesthetic and emotional labor in the premium airline context of Emirates, in comparison to the low-cost airline context of easyJet. This was achieved through the conduct of interviews with flight attendants from each airline as they are the frontline employees who are mostly concerned with the implementation of these standards. READ MORE

4. 3. Leveraging green hydrogen to decarbonise the aviation industry : A case study on electrofuels in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Jakob Bergene; Jonathan Bruchhausen; [2023]
   Keywords : Electrofuel; e-fuel; electrokerosene; e-kerosene; SAF; sustainable aviation fuel; sustainable aviation; complementarity formation mechanisms; technology value chains; TVC; Techno-economic analysis; TEA; Elektrobränsle; e-bränsle; elektrofotogen; e-fotogen; SAF; sustainable aviation fuel; sustainable aviation; komplementära formationsmekanismer; technology value chains; TVC; Techno-economic analysis; TEA;

   Abstract : For the EU to reach its 2050 climate targets the aviation industry that is highly dependent on fossil fuels needs to drastically reduce its emissions. In the decarbonisation of the aviation industry drop-in sustainable aviation fuels (SAFs) have been identified as a promising solution to abate the industry’s emissions. READ MORE

5. 4. Sky is The Limit...or is it?: American Airlines AAirpass Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Darragh Moorhouse; Hanna Åstrand; Can Üner; [2023]
   Keywords : American Airlines; Corporate; Brand Management; Aviation; Airpass; AAirpass; Reputation; Case; Business and Economics;

   Abstract : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. READ MORE

6. 5. A Storytelling and Brand Identity Connection

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; [2022]
   Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE