Essays about: "airlines service industry"

Showing result 1 - 5 of 16 essays containing the words airlines service industry.

  1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
    Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

    Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

  3. 2. Mining the Skies: An Exploration of Airline Reviews using LDA

    University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Author : Joel Ljungström; [2023]
    Keywords : LDA; Logistic Regression; Classification Tree; Airline Reviews; Web Crawler; Business and Economics;

    Abstract : Airlines face a highly competitive industry requiring large capital investment at thin profit margins. In addition, the carriers are re-emerging from the COVID-19 pandemic; a time period which brought the industry to a standstill and revenue streams to an unforeseen low. READ MORE

  4. 3. Designing a Multiplayer Game for Inflight Entertainment Systems

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Linnéa Gustavsson; Amanda Eriksson; [2022]
    Keywords : Inflight Entertainment Systems IFE ; Interaction Design; Multiplayer Game; Prototyping; Universal Design; User-Centered Design; User Experience UX ; User Interface UI ; Technology and Engineering;

    Abstract : The global airline industry is a significant market. Every year, millions of people travel by long-haul flights for different purposes. Inflight entertainment (IFE) systems are offered as a service in the aircraft cabin to keep these passengers entertained during the flight. READ MORE

  5. 4. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    University essay from Göteborgs universitet/Graduate School

    Author : Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Keywords : Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Abstract : The increasing application of digitalisation and the popular use of social media affect the way brands communicate with their customers. The growing significance of virtual brand communities (VBCs) such as Facebook brand fan pages has led to a change in how brands and consumers interact, thus urging researchers and marketers to look for new perspectives of management within this area. READ MORE

  6. 5. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE