Essays about: "alcohol advertising"

Found 5 essays containing the words alcohol advertising.

  1. 1. This Land: A media analysis of Latinx representation in ‘woke’ advertising

    University essay from Malmö universitet/Kultur och samhälle

    Author : Solange Rubio Berdejo; [2019]
    Keywords : Latinx portrayals; semiotic analysis; woke advertising; postcolonial critique; alcohol advertising; United States culture wars;

    Abstract : It seems as of late the most acclaimed advertising campaigns have found a formula to commodify the politically correct through what has come to be described as “woke advertising”. This winning strategy has won public appeal for connecting with an ever-evolving audience that is young, diverse and liberal. READ MORE

  2. 2. Alcohol advertising : A Minor Field Study in Cape Town.

    University essay from Högskolan Dalarna/Bildproduktion

    Author : Pavlina Arsova; [2018]
    Keywords : Advertise agency; alcohol advertising; sustainable marketing; ethics; moral myopia; moral;

    Abstract : The purpose of this study was to examine marketers view of alcohol advertising. Focus have been on its potential effect on the society, moral aspects and its relation to sustainability, identity, gender and celebrities. READ MORE

  3. 3. The effect of Systembolaget’s communication on Swedish students consuming behaviour

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Shehata Shady; Alexandre Crussaire; [2018]
    Keywords : Consuming behaviour; Theory of Reasoned Action; Health Belief Model; Systembolaget; Drinking behaviour; Sweden; Students;

    Abstract : Background: Systembolaget is one of the distinctive features of Sweden. It is the only store allowed to sell alcohol above 3.5% of alcohol by volume. The aim of this government-owned company is to educate Swedish customers to engage into responsible drinking patterns. READ MORE

  4. 4. Internet advertising regulations and alcohol consumption

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Petra Somnell; [2018]
    Keywords : Alcohol consumption; Advertising bans; Advertising restrictions; Internet advertising; Alcohol policy;

    Abstract : Alcohol consumption is well-known to cause issues such as drunk-driving fatalities, liver diseases and heart diseases. Many countries therefore work actively with alcohol policy to reduce these risks. A common policy is to regulate alcohol advertising, generally in the form of restrictions or bans for different beverage types. READ MORE

  5. 5. Alcohol Advertising in Sweden, UK and EU - a comparative study

    University essay from Lunds universitet/Juridiska institutionen

    Author : Zanna Kanlic; [2010]
    Keywords : Law and Political Science;

    Abstract : Vi är utsatta för reklam för olika produkter dagligen. Reklamen lockar, den påverkar och uppmuntarar oss att införskaffa den marknadsförda produkten. Ett speciellt område är reklamen av alkoholhaltiga drycker, vilket varit föremål för stor debatt i samhället. READ MORE