Essays about: "alcohol monopoly"

Showing result 1 - 5 of 23 essays containing the words alcohol monopoly.

  1. 1. Vino vidi vici? : en fallstudie om hur svenska vingårdar påverkas på landsbygden

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Jasmijn Simone van der Heijden; [2023]
    Keywords : vinodling; socialt kapital; myndighet; alkoholmonopol; byråkrati; habitus; kulturellt kapital; nyagrarianism;

    Abstract : Under de senaste tjugo åren, har antalet vingårdar i Sverige ökat i snabb takt. Bland alla vingårdar i Sverige, finns det numera cirka fyrtio kommersiella vingårdar som har startats på den svenska landsbygden. READ MORE

  3. 2. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Johan Larsson; [2023]
    Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

    Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

  4. 3. In Wine We Trust - A case study of trust and sustainability at Swedish alcohol retail monopoly Systembolaget

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Johansson; Odette Ovik; [2022-08-04]
    Keywords : trust; stakeholders; relationship; sustainability; institutional trust; wine; customers;

    Abstract : Trust is an important factor for increasing sustainable wine consumption. While focus often is put on consumer-trust, it is also useful to consider trust throughout all steps and relationships in the supply chain. READ MORE

  5. 4. The Untapped Potential : A descriptive study of Sweden as an emerging wine tourism destination

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Joan Parvazi Nia; Daniel Regnér; [2022]
    Keywords : Wine Tourism; Tourism; Swedish Wine; Wine; Vineyard; Monopoly; Sweden; Winemaker;

    Abstract : Tourism is considered as an economic force in modern society, not only is it asource of revenue, but also a means of connecting cultures and traditions withpeople from all over the world. Wine tourism especially is a form of tourismthat brings visitors to vineyards to experience the authentic taste of a region. READ MORE

  6. 5. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

    University essay from Lunds universitet/Europastudier

    Author : Alicia Karvosenoja; [2022]
    Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

    Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE