Essays about: "all marketing tools"

Showing result 1 - 5 of 87 essays containing the words all marketing tools.

  1. 1. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Keywords : navigability; usability; web application;

    Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

  3. 2. Sustainability Reporting and the developing role of the ESG/Sustainability Controller : A qualitative study among Swedish medium and large sized companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Stefan Schaumberger; Vijitha Dasayanaka; [2023]
    Keywords : Sustainability; Sustainability Reporting; Sustainability Reporting Frameworks; Sustainability Reporting Unification; GRI; CSRD; ESG Controller; Sustainability Controller;

    Abstract : Sustainability is a universal topic that has gained in significance during the last decade due to the increased risks for society as well as the environment itself. Therefore, a lot more attention is given to how companies disclose upon their impact on environment, society and governance. READ MORE

  4. 3. Evaluation of Rust Codebases Using Public Information

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Emil Eriksson; [2023]
    Keywords : Rust; Code Evaluation; Open Source; Crates.io; Cargo; GraphQL; Query; Dependencies; Technology and Engineering;

    Abstract : Understanding the content of a software project is a complex endeavour. While the Rust programming language promises developers a safer programming language, a program may still include vulnerable code through its dependencies. READ MORE

  5. 4. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

  6. 5. How restaurants used digital marketing to keep their customers during the Covid-19

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Sertan Ceken; [2023]
    Keywords : Digital marketing; Covid-19; customer loyalty; Digital marknadsföring; Covid-19; kundlojalitet;

    Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE