Essays about: "alternate reality game"

Showing result 1 - 5 of 6 essays containing the words alternate reality game.

1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
   Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

   Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

3. 2. The taxonomy study of players in Alternate Reality Games

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Ruoyu Wen; [2023]
   Keywords : Alternate Reality Game; Player Taxonomy; Player’s Motivation; Game Design;

   Abstract : This study introduces a comprehensive taxonomy for categorizing participants in Alternate Reality Games (ARGs). The taxonomy emerges from a meticulous analysis of player motivations and behaviors within a self-designed ARG project. READ MORE

4. 3. Leveling-Up With Cultural Heritage : Aspects from Gamification and Alternate Reality Games

   University essay from Blekinge Tekniska Högskola/Institutionen för teknik och estetik

   Author : Lisa Salomonsson; [2015]
   Keywords : Museum; Culture Heritage; Alternate Reality Game; Gamification; Museum Space; Flow; Experience Economy;

   Abstract : This thesis explores how heritage museums can engage more visitors to take part of cultural heritage in context to digital culture, and going deeper in on what implementation of gamification and alternate reality games can contribute with. Through the establishment of how the heritage museum space has changed since the implementation of technology, gives a response concerning new perspective in the experience economy. READ MORE

5. 4. Creating Anomalies: A Study In Player Involvement Through Narrative In Alternate Reality Games

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Christian Grimberg; [2014]
   Keywords : interaction design; alternate reality games; ARG; game interaction; immersion; player involvement; experiential narrative;

   Abstract : This thesis project aims to explore the relationship between the players and the fictional worlds of alternate reality games (ARGs), concentrating on the aspects of immersion, player involvement and narrative. It investigates the connection between immersion and narrative, as well as to what extent the applying of narrative to physical environments contribute to the overall immersive experience of the players. READ MORE

6. 5. Designing a conceptual framework for reusable Alternate Reality Games

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Robert Stanescu; [2014]
   Keywords : alternate reality game; ARG; augmented reality; AR; conceptual framework;

   Abstract : The main drawback of Alternate Reality Gaming, compared to other genres, is that it lacks reusability; typically it cannot be played freely by anyone, anytime, anywhere. However, with the help of modern technology, especially in the mobile devices section, this can be overcome, at least to a certain extent. READ MORE