Essays about: "altruistic theory"

Showing result 6 - 10 of 31 essays containing the words altruistic theory.

  1. 6. Consumer's Ethical Perception on Greenwashing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aoi Ikeda; Georgios Komis; [2022]
    Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE

  3. 7. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moen Asif; Sarah Asif; [2021]
    Keywords : Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

    Abstract : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. READ MORE

  4. 8. Gestational Surrogacy or Wombs for Rent? An analysis of the surrogacy debate in Spain.

    University essay from Lunds universitet/Graduate School; Lunds universitet/Master of Science in Development Studies; Lunds universitet/Master of Science in Social Studies of Gender

    Author : Rocío Urías Martínez; [2020]
    Keywords : Surrogacy; Wombs for rent; Discourse Theory; Bodily autonomy; Redistribution; Recognition; Biopolitics; Social Sciences;

    Abstract : Surrogacy is a much-discussed issue in Spain since in 2017 the political party Ciudadanos proposed in parliament a law to legalize altruistic surrogacy. Since then, the main political parties have constructed a discourse on surrogacy, positioning themselves in favor of or against its legalization. READ MORE

  5. 9. Not Just for Kicks - A Qualitative Study on Volunteer Motivation in Swedish Football Clubs

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Matilda Nilsson; Elin Ruland; [2020]
    Keywords : Volunteer Motivation; Sports; Volunteer Functions Inventory; Self-Determination Theory; Altruism;

    Abstract : According to recent population studies, the Swedish sports movement is experiencing a decline in the voluntary engagement upon which it relies. This raises the need for further research on what motivates volunteers, and by extension how to attract and retain volunteers. READ MORE

  6. 10. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Anastasiia Aniskova; [2020]
    Keywords : Social purpose; Brand purpose; Motives; Perceptions; Nike; Colin Kaepernick; Social Sciences;

    Abstract : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. READ MORE