Essays about: "ambient advertising"

Found 2 essays containing the words ambient advertising.

  1. 1. Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sandra Karlsson; Amanda Kälvehed; Malin Sköld; [2014]
    Keywords : ambient advertising; traditional advertising; Generation X; Generation Y; perception; visual perception; Sweden.;

    Abstract : Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. READ MORE

  2. 2. The 'Ambient' Strategy to diminish the resistance: A study on ambient advertising and the contemporary consumers' resistance toward advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Serban Constantin Semenescu; Max Martinsson; [2012]
    Keywords : Business and Economics;

    Abstract : .... READ MORE