Essays about: "ambiguous advertising"

Found 4 essays containing the words ambiguous advertising.

1. 1. Ambiguous environmental advertising : how brand advertising and consumers frame Rügenwalder Mühle’s products

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Klara Pietsch; [2021]
   Keywords : environmental advertising; Rügenwalder Mühle; ambiguous advertising; sustainability framing; product framing; strategic ambiguity;

   Abstract : Along with current societal developments and trends, businesses which are not originally engaged in sustainability may be inclined to reorient themselves towards more environmental practices. It is crucial for corporations to understand how to integrate sustainability into a revenue-driven business, and how to communicate this to their customers. READ MORE

3. 2. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Thomas Gerdman; Felicia Nordqvist; [2017]
   Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

   Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

4. 3. Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement

   University essay from Karlstads universitet/Avdelningen för företagsekonomi

   Author : Pooriphong Nilcham; [2013]
   Keywords : Subliminal Messages; Subliminal advertising; Product placement; Consumer attitude; Perception; Consumer behavior; Purchasing decision;

   Abstract : This thesis is a study about subliminal messages and consumer attitudes towards the use of product placement as subliminal advertising and their behaviors afterwards. The effects of subliminal advertising have been ambiguous and controversial for a long time. READ MORE

5. 4. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
   Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

   Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE