Essays about: "american consumers"
Showing result 1 - 5 of 41 essays containing the words american consumers.
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1. The Race to Success: Navigating the Roadblocks to Formula E's Popularity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. READ MORE
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2. What Dictates Consumer's Loyalty?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Since American Airlines launched its first frequent flyer program in the 1980s the usage of customer loyalty programs has spread greatly. Now they are found in many industries in different shapes and forms. READ MORE
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3. Comfort through Clothing: North American women’s relationship with clothing through the lens of culture.
University essay from Lunds universitet/Avdelningen för etnologiAbstract : Through ethnographic analysis, this thesis investigates the ways in which North American women seek and experience different modes of comfort through their clothing. The material is drawn from a market research study that employs qualitative methods with a spectrum of women across the United States and Canada. READ MORE
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4. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.
University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikationAbstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE
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5. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries
University essay from Göteborgs universitet/JMG - Inst f journalistik och masskommAbstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE