Essays about: "american study : thesis in marketing 2010"

Found 2 essays containing the words american study : thesis in marketing 2010.

1. 1. Political Marketing and the 2008 U.S. Presidential Primary Elections : MBA-thesis in marketing

   University essay from Institutionen för ekonomi; Ämnesavdelningen för företagsekonomi

   Author : Veronica Johansson; [2010]
   Keywords : political marketing; marketing; presidential election; primary election; strategy; grassroots movement; social networking;

   Abstract : Aim: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. READ MORE

3. 2. Online Consumer Sales Promotion : A study of four American companies' websites.

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Emma Berter; Christina Blomqvist; [2010]
   Keywords : Online consumer sales promotion;

   Abstract : Title: Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. Authors: Emma Berter and Christina Blomqvist Advisor: Venilton Reinert Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 Keywords: Online marketing, marketing mix, consumer sales promotion Question: How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? Purpose: The purpose was to investigate how consumer sales promotion can be used on retail clothing companies’ websites to increase sales. READ MORE