Essays about: "an on increasing of fashion"

Showing result 1 - 5 of 94 essays containing the words an on increasing of fashion.

1. 1. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Janika Förnges; Britta Sieling; [2023]
   Keywords : transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Abstract : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. READ MORE

3. 2. Unpacking the significance of Swedish sustainability reports : An investigative study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Johanna Bendz; Helena Engelbrecht; [2023]
   Keywords : Transparency; Fashion industry; Sustainability Report; Communication; Greenwashing; CSR;

   Abstract : The importance of transparency, reliability and credibility in Sustainability Reports in the fashion industry has increased in recent years. We as a society have become more aware of the environmental and social impact we have on the planet. READ MORE

4. 3. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

5. 4. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

6. 5. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Vendela Johansson; Joy Bou Absi; [2023]
   Keywords : Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

   Abstract : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE