Essays about: "analysis experience shopping"

Showing result 1 - 5 of 62 essays containing the words analysis experience shopping.

  1. 1. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    University essay from KTH/Ljusdesign

    Author : Janani Narayanan; [2023]
    Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

  3. 2. Context-Aware Fashion Recommender Systems to Provide Intent-based Recommendations to Customers

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Edda Waciira; Marah Thomas; [2023]
    Keywords : e-commerce; Fashion Recommendation Systems; Machine Learning; Recommendation Systems;

    Abstract : In recent years, Recommendation Systems have revolutionized how social media and ecommerce are used. Fashion Recommendation Systems have made it easier for customers to do shopping, by recommending items to them based on various factors, such as their previous orders, and their similarities to other users. READ MORE

  4. 3. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    University essay from

    Author : Amanda Persson; Alexandra Millner; [2023]
    Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

  5. 4. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  6. 5. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE