Essays about: "analysis of promotional activities"
Showing result 1 - 5 of 10 essays containing the words analysis of promotional activities.
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1. Small and Medium-Sized Tourism Enterprises’ Response to COVID-19 : An Outlook of Business Resilience in Bali, Indonesia
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : A majority of the businesses operating in the tourism industry are small and medium-sized enterprises (SMEs). This is especially true in small island destinations, where many SMEs often depend financially on tourism. This paper investigates what characteristics tourism SMEs that survived the COVID-19 pandemic in Bali have. READ MORE
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2. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE
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3. Work, Social Enterprise and Mental Health Promotion : A psychology of religious analysis of work as a mental health promotion activity
University essay from Uppsala universitet/Teologiska institutionenAbstract : The intent of this paper is to investigate social enterprise, and the Swedish work environment regulations as expressed in the Organizational and social work environment provisions of the Swedish Work Environment Authority (AFS 2015:4) within the context of mental health promotion. This investigation will generate hypotheses regarding how social enterprises and the individuals working in these environments utilize work in creating mental health promotional activities. READ MORE
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4. Communication of Environmental Issues : A Comparison Between Sustainability Reports and Social Media in the Automotive Industry
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Sustainability is a topic that has become increasingly important for companies over the last decades. The increasing pressure from stakeholders has led to communication of sustainability to be very important for companies who wish to be seen as sustainable. READ MORE
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5. Heterogeneous Features of the Frozen Food Market in China : A Case Study of Heinz Guided by Integrated Marketing Philosophy
University essay from Företagsekonomiska institutionenAbstract : Guided by integrated marketing theory, the foundation of integrated marketing is the understanding of market and customers. The first step is the utilization of marketing tools. This study analyzed the sales data from 2009 to 2011 and focused on the salience of four main marketing tools used by Heinz. READ MORE