Essays about: "analytics"

Showing result 1 - 5 of 265 essays containing the word analytics.

  1. 1. Improving Decision Making Through the Use of BI&A and a Data-Driven Culture

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Fredrik Öberg; Gustav Öhman; [2020-07-08]
    Keywords : Decision Making; Data-Driven Decision Making; Data-Driven Cultures; Data- Driven Organisations; Management Accounting; BI A; BI; Business Intelligence;

    Abstract : Background and problem: Today, businesses act in an increasingly complex environment,that requires organizations to be more adaptive. This increases the value of data analytics anddecision support systems such as Business Intelligence & Analytics (BI&A) for decisionmakers and enables them to make better and quicker decisions. READ MORE

  2. 2. The Changing Nature of the Audit Profession - Opportunities and Challenges with Digital Transformation and the Use of Audit Support Systems, Big Data and Data Analytics

    University essay from Göteborgs universitet/Graduate School

    Author : Gustaf Stensjö; [2020-07-01]
    Keywords : Auditing; Digital Transformation; Audit support systems; Big data; Data analytics;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  3. 3. How initiatives towards transforming the Role of Controllers play out – A field study examining the changing role of controllers at Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Victoria Andersson; Karin Enström; [2020-07-01]
    Keywords : Controllers; Management Accountants Accounting; Institutional Theory; Institutional Environment; Institutional Entrepreneur Entrepreneurship; Digital Transformation; Big Data and Business Intelligence Analytics;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  4. 4. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Contextualizing Data in Marketing Practice

    University essay from Göteborgs universitet/Graduate School

    Author : Jens Andersson; Robert Odéen; [2020-06-23]
    Keywords : Data-driven marketing; Digitalization; Analytics; Professional services;

    Abstract : MSc in Marketing and Consumption.... READ MORE