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1. 1. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
   Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

   Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE