Essays about: "and consequences of eWOM"

Found 2 essays containing the words and consequences of eWOM.

1. 1. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

   University essay from Umeå universitet/Företagsekonomi

   Author : Maya Hulinder; Diana Sahyzadeh; [2021]
   Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

   Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

3. 2. Managing negative eWOM in the retail industry : A qualitative study of proactive and reactive strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Landgren; Martina Lidberg; [2021]
   Keywords : eWOM; managing negative eWOM; proactive strategies; reactive strategies;

   Abstract : In the fast pace of the development of the Internet and the increased use of it more and more people use interactive platforms to connect with each other. The increased opportunity and ability to share content with people around the globe has led to the emergence of eWOM. READ MORE