Essays about: "anthropomorphism"

Showing result 1 - 5 of 34 essays containing the word anthropomorphism.

  1. 1. A GENDERED ANALYSIS OF HUMAN-AI RELATIONSHIPS AI - entities in Her and Ex Machina

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Nisrin Ahmad Sheikh Sleiman; [2023-09-12]
    Keywords : Gender norms; Human-AI relationships; Male Gaze; posthuman; Anthropomorphism; equitable representations;

    Abstract : AI representations in contemporary media provide interesting illustrative examples that show wider perspectives on the complex relationship between humans and AI. This study aims to analyze the portrayal of female AI entities in the following movies: Her and Ex Machina. READ MORE

  3. 2. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

  4. 3. Don’t be unfair, Mr Bot! : An empirical study exploring the perception of fairness in non-work settings for human-agent interactions

    University essay from Umeå universitet/Institutionen för informatik

    Author : August Bäckström; William Ekenberg; [2023]
    Keywords : Fairness; Anthropomorphism; Experiment study; Social interaction; Agents; Intelligent agents; User enactment; Wizard of Oz.; Experience prototyping; Focus group;

    Abstract : This study aimed to explore the implementation of fairness in intelligent agents to enhance their interactions in our social space. Two distinct investigations, an experiment, and a focus group, were conducted to examine the impact of unfair treatment by non-anthropomorphic and anthropomorphic agents, where we sought to answer the research question: How does experiencing unfair treatment from agents with different appearances influence individuals' perceptions, satisfaction, and trust? The experiment encompassed four experimental conditions combining fair and unfair behaviours with agents displaying human-like or non-human-like appearances. READ MORE

  5. 4. "I Am Home" : Architecture as the antagonist in The Haunting of Hill House and The Castle of Otranto in relation to madness

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Stéphanie Persson; [2023]
    Keywords : Shirley Jackson; The Haunting of Hill House; Horace Walpole; The Castle of Otranto; Madness; Mental Illness; Antagonist; Anthropomorphism; Gothic Literature; Gothic Architecture; Gothic Locales;

    Abstract : The purpose of this essay is to evaluate to what extent Hill House and Otranto castle are main antagonists in The Haunting of Hill House (1959) and The Castle of Otranto (1764) respectively in relation to how madness is described and the effect that the buildings have on the deterioration of the characters’ mental states. To do this I explain in what way the main characters Eleanor and Manfred are portrayed as being mentally unstable, and then how the portrayal of the locales in each novel further affects the symptoms that they experience, particularly through the lens of anthropomorphism. READ MORE

  6. 5. Consumer intentions towards AI in the healthcare industry

    University essay from Göteborgs universitet/Graduate School

    Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
    Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

    Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE