Essays about: "apparel brands"

Showing result 1 - 5 of 48 essays containing the words apparel brands.

  1. 1. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  2. 2. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    University essay from Jönköping University

    Author : Martin Rosén; [2022]
    Keywords : Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Abstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE

  3. 3. Integrity and Security Considerations of Transparency and Traceability : an Exploratory Case Study of Traceability Validation Systems

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Caroline Löwenhav; Hanna Tingsvik; [2022]
    Keywords : Transparency; Traceability; Social Perspective; Integrity; Security; Traceability Validation System; Exploratory Research;

    Abstract : Background: In recent years, unfair and unsafe working conditions have been reported, raising concerns among stakeholders and end-users. The demand for fashion brands to take further responsibility for social sustainability and transparency has increased. READ MORE

  4. 4. Conditions to authorise subcontracting in fashion and apparel industry : a brand's perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Clara Maria Rosa Boehler; [2022]
    Keywords : fashion and apparel industry; supply chain management; social exchange; buyersupplier relationship; subcontracting; unauthorised subcontracti;

    Abstract : In current supply chains, the context of subcontracting is majorly connected to unauthorised subcontracting with negative conjunction which has created the fear of discussing subcontracting. However, previous research presents subcontracting as a common practice within fashion and apparel supply chains, however, nearly no study has focused on elaborating the authorisation process. READ MORE

  5. 5. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE