Essays about: "apparel brands"
Showing result 16 - 20 of 55 essays containing the words apparel brands.
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16. Analysis of Consumers' Attitudes Towards Sustainability Communication of H&M
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : With the growing trend of the manufacturing of sustainable products by the apparel brands, the eco-friendly consumers are becoming more interested in knowing the brands’ sustainability communication and their claims. This study has taken the Katz’s attitude functions theory as a framework to better understand the factors which can help in calculating the consumers’ attitudes towards the sustainability communication of H&M, the leading apparel brand of Sweden. READ MORE
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17. You Shall Not Pass : A study about Barriers and subsequent Consequences of Sustainable Business Models in the Swedish Clothing & Textile Industry
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Sustainability is becoming increasingly important from a consumer’s perspective when it comes to their preferences. Simultaneously, mass-market apparel brands are struggling to meet the demand for sustainable clothing and textile products. READ MORE
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18. The Greener Outdoors : The importance of environmental communication with the customer
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The apparel industry is pointed out as an industry highly contributing with negative environmental impacts in all different stages of the production to consumption chain. Companies within the outdoor industry have been trying to combat this issue by producing apparel that are less harmful for the environment and by encouraging consumers to keep, care and repair for their apparel over time. READ MORE
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19. The Communication of Corporate Social Responsibility in the Apparel Industry: : A Multi-Channel Investigation
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : While corporate social responsibility (CSR) disclosure has proliferated in the apparel industry since the 1990s, CSR communications research remains underdeveloped. While the extant literature investigates how brands utilise CSR reports and websites to communicate CSR, little attention has been given to other communication channels. READ MORE
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20. Sustainability communication in clothing stores : exploring the interplay between attitudes, behaviour and the context of in-store apparel shopping
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : It is acknowledged nowadays that people’s attitudes cannot serve as valid predictors of their behaviour since our growing environmental awareness and concern do not appear to be translated into more conscious consumer behaviour. It is argued that one of the reasons for this discrepancy may be that human behaviour is not determined by motivations alone and the context in which it is performed may substantially affect it. READ MORE
