Essays about: "apparel brands"

Showing result 6 - 10 of 55 essays containing the words apparel brands.

  1. 6. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 7. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
    Keywords : Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

    Abstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE

  4. 8. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  5. 9. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    University essay from Jönköping University

    Author : Martin Rosén; [2022]
    Keywords : Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Abstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE

  6. 10. Integrity and Security Considerations of Transparency and Traceability : an Exploratory Case Study of Traceability Validation Systems

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Caroline Löwenhav; Hanna Tingsvik; [2022]
    Keywords : Transparency; Traceability; Social Perspective; Integrity; Security; Traceability Validation System; Exploratory Research;

    Abstract : Background: In recent years, unfair and unsafe working conditions have been reported, raising concerns among stakeholders and end-users. The demand for fashion brands to take further responsibility for social sustainability and transparency has increased. READ MORE