Essays about: "apparel goods classification"

Found 2 essays containing the words apparel goods classification.

1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Xinying Liu; Zirong Wang; [2023]
   Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

3. 2. Apparel E-Commerce and Fitting Enabling Technologies

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Katharina Hirt; [2012]
   Keywords : perceived risk; apparel goods classification; technology acceptance mode; enabling technologies; virtual fitting;

   Abstract : Given that not even 10% of clothing is sold online, apparel e-commerce faces major challenges as opposed to traditional apparel shopping or e-commerce of digital goods. Due to the constantly increasing online business, it is essential to optimize the online apparel purchase process, for it to become more competitive. READ MORE