Essays about: "apparel industry"
Showing result 6 - 10 of 145 essays containing the words apparel industry.
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6. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. READ MORE
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7. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. READ MORE
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8. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE
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9. Managing the implementation of sustainable polyurethane (PU) coating for functional wear
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE
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10. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE
