Essays about: "apparel retailer"
Showing result 1 - 5 of 8 essays containing the words apparel retailer.
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1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE
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2. A Review of Artificial Intelligence used in Assortment Planning : A Suggested Approach Applied in the Fast Fashion Industry
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The short life cycles and highly variable demand in the fast fashion market causes various challenges in a retailer’s supply chain management processes. The essential task at hand is to provide the right product, at the right time, and at the right place. READ MORE
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3. The Greener Outdoors : The importance of environmental communication with the customer
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The apparel industry is pointed out as an industry highly contributing with negative environmental impacts in all different stages of the production to consumption chain. Companies within the outdoor industry have been trying to combat this issue by producing apparel that are less harmful for the environment and by encouraging consumers to keep, care and repair for their apparel over time. READ MORE
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4. The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe
University essay from Umeå universitet/FöretagsekonomiAbstract : The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. READ MORE
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5. Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden
University essay from Umeå universitet/FöretagsekonomiAbstract : Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. READ MORE
