Essays about: "appification"

Found 1 essay containing the word appification.

  1. 1. The appification of retail settings - A case study of Pinchos & Espresso Houses

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Alia El Faraj; [2018]
    Keywords : Digitalisation; smart devices; Practice Theory; mobile applications in store; integration of technology; appification; digital shopping.; Social Sciences;

    Abstract : The aim of this paper is to conceptualise the integration of designed retail applications into retail settings, through selected case studies, and to contribute to an increased understanding of what happens when the retailers try to integrate smart tools into the retail setting, by looking at retailers’ practices from the consumers’ point of view, and how do they change the interactions with service staff and servicescape. In order to achieve the aim of this thesis, through the lens of Practice Theory semi-structured interviews, physical and digital observations were selected as suitable qualitative methods to study this phenomenon. READ MORE