Essays about: "apple plc"

Found 1 essay containing the words apple plc.

  1. 1. Creative Process and Product Life Cycle of High-Tech Firms

    University essay from Handelshögskolan BBS

    Author : Cédric MARJOT; JOU-YEN (VERNA) LU; [2008]
    Keywords : Creative Process; Creativity; Innovation; Leadership; Product Life Cycle PLC ; Technology Life Cycle TLC .;

    Abstract : Given the context of globalization and growing competition, we assist at a reduction of the product life cycle and at a rapid diffusion of creations and innovations. To respond to the fast changing customers’ demand and to reinforce their market position, firms shall design an effective creative process offering superior customer value and insuring their future in the long term. READ MORE