Essays about: "arbetsgivarvarumärke"

Found 4 essays containing the word arbetsgivarvarumärke.

  1. 1. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

    University essay from KTH/Industriell Management

    Author : Cristina Gadibadi; [2020]
    Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

    Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE

  2. 2. How to attract agricultural competence : an employer branding case study of Lantmännen

    University essay from SLU/Dept. of Economics

    Author : Matilda Berghäll; [2015]
    Keywords : employer attractiveness; employer brand; employer branding; employee value proposition; focus groups; Lantmännen; organizational attributes; organizational culture; student’s preferences; future employer;

    Abstract : In today´s society, both consumers and employees are becoming more aware of brands and the competition amongs firms to attract the best possible employees is closely related to having an attractive employer brand. A company’s brand portfolio, considered as one of the most valuable assets needs to be nurtured and updated to fit the needs of the stakeholders. READ MORE

  3. 3. Framtidens rekrytering sker i dag : en studie av ingenjörsstudenters uppfattningar om Södra

    University essay from SLU/Dept. of Forest Products

    Author : Elisabet Franksson; [2009]
    Keywords : Arbetsgivarvarumärke; generation Y; studenter; civilingenjörer; rekrytering;

    Abstract : Sveriges arbetsföra befolkning har börjat minska och kommer att fortsätta minska under flera år framöver. Anledningen är minskade födelsetal under de senaste decennierna. READ MORE

  4. 4. Rekryteringsstrategier för företag inom skogssektorn : en undersökning om hur skogsbrukande och träförädlande företag bygger sitt arbetsgivarvarumärke

    University essay from SLU/Dept. of Forest Products

    Author : Camilla Toikkanen; [2003]
    Keywords : rekryteringsstrategier; skogssektorn;

    Abstract : The forest industry is anonymous among the young people of today. Many youngsters do not know what the forest industry has to offer. As a result of this, many schools and forest have a weak recruitment. READ MORE