Essays about: "articles on advertisement"
Showing result 1 - 5 of 8 essays containing the words articles on advertisement.
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1. Ensuring Brand Safety by Using Contextual Text Features: A Study of Text Classification with BERT
University essay from Uppsala universitet/Institutionen för lingvistik och filologiAbstract : When advertisements are placed on web pages, the context in which the advertisements are presented is important. For example, manufacturers of kitchen knives may not want their advertisement to appear in a news article about a knife-wielding murderer. READ MORE
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2. Veterinärbehandlade livmoderframfall hos svenska mjölkkor : förekomst och överlevnad
University essay from SLU/Dept. of Clinical SciencesAbstract : Livmoderframfall är en ovanlig komplikation som kan uppstå efter förlossning men bland våra husdjur är kor de som drabbas oftast. Tillståndet innebär att livmodern vänds ut och in och trycks ut genom vulvan. READ MORE
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3. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising
University essay from Lunds universitet/Medie- och kommunikationsvetenskapAbstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE
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4. Is fat the new skinny? : A study on weight and perception of models in green marketing
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE
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5. Power on the plate : how industry upholds consumption of animal products
University essay from Lunds universitet/LUCSUSAbstract : Background: Current consumption levels of animal products (APs) are unsustainable but measures to reduce their consumption are lacking. Simultaneously, APs are widely perceived as healthy which hinders their substitution with other foods. READ MORE