Essays about: "artist loyalty"
Found 3 essays containing the words artist loyalty.
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1. Fan Community Activities That May Destroy Value
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE
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2. Hôtel Chevillon Has the paint come off?
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Background and problem: In the 19th century Grez‐sur‐Loing held an important role in the world of art, especially when it comes to Nordic artists. The foundation Grezsur‐ Loing based in Sweden bought Hôtel Chevillon in the early 1990´s and hopes were high that it would serve as sanctuary for artist and authors, a chance to work in a historic environment far away from the stress of the modern society, but still close to one of the art capitals of the world: Paris. READ MORE
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3. The New Music Industry : - Understanding the Dynamics of the New Consumer of Music
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : The music industry today is undergoing a revolution with digital distribution of music taking over the traditional sales of physical CDs (Mewton, 2008). The peer-to-peer networking and illegal music piracy is a problem that lately has been widely discussed in forums of ethics, legal issues and economical aspects, followed by a music industry trying to solve the situation with new business models enhancing digital sales, e. READ MORE
