Essays about: "associations"

Showing result 6 - 10 of 1001 essays containing the word associations.

1. 6. Hennessy to Henny: Brand Hijacking

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Moboluwarin Owoturo; Ida Xing Fredmark; Dimitra Papangeli; [2024]
   Keywords : Hennessy; brand heritage; luxury brand; brand positioning; luxury positioning; brand associations; hip hop; 2Pac; USA; cognac; LVMH; Business and Economics;

   Abstract : This master case study delves into Hennessy's strategic efforts to dissociate itself from associations with the US hip hop community during the 1990s to the early 2000s in order to reclaim control over their brand. Authored by three master's students, the case study teaching notes provides insights of how students can solve the case of Hennessy's branding challenges and learn from the the innovative strategies Hennessy employed to overcome them. READ MORE

3. 7. Socioeconomic Status and its association with depressive symptoms among older adults in a Swedish population, a comprehensive study.

   University essay from Stockholms universitet/Sociologiska institutionen

   Author : Nazanin Pazani; [2024]
   Keywords : ;

   Abstract : This study pursues a three-fold objective. Firstly, it aims to examine the existence of an association between three key socioeconomic status (SES) indicators – education, social class, and cash margin – and depressive symptoms among older adults in Sweden. READ MORE

4. 8. Unlocking Poliphilo’s Dream: Towards a digital scholarly edition of the Hypnerotomachia Poliphili

   University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Author : Efthymia Priki; [2024]
   Keywords : Hypnerotomachia Poliphili; digital scholarly edition; early modern books; reception studies;

   Abstract : Hypnerotomachia Poliphili is a fifteenth-century illustrated incunabulum first published in 1499 by Aldo Manuzio in Venice. It delivers the story of two lovers separated by death but united in a dream; in fact, the entire book is a complex, multi-layered dream narrative which gradually unfolds through the interaction between text and image, inviting readers to engage with its rich content in a playful manner. READ MORE

5. 9. Political Participation of non-EU immigrants : Decoding Immigrants’ Electoral Involvement in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Theresa Marklund; [2024]
   Keywords : Political participation; non-EU immigrant; CVM; motivation; resources; networks;

   Abstract : This paper studies the political participation (electoral) among non-EU immigrants in Sweden, via various socio-demographic, motivational, and relational factors. The theoretical frame is based on Verba et al.'s Civic Voluntarism model and previous research. READ MORE

6. 10. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE