Essays about: "attittude"

Found 2 essays containing the word attittude.

1. 1. “This Video is Sponsored by L’Oréal” - A Test of Competing Hypotheses on the Effects of Sponsorship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paulina Lundin; Kristina Huhn; [2017]
   Keywords : Beauty vlogs; Brand Attittude; Vlogger Attitude; Sponsorship Disclosure; Business and Economics;

   Abstract : Thesis purpose: The aims of this thesis are to investigate (1) the effect of sponsorship disclosure timing (before vs. after) on attitudes towards the brand and attitudes towards the vlogger in a beauty vlog context and (2) test a possible moderating effect of discount codes on the relationships between disclosure timing and attitudes towards the brand and the vlogger. READ MORE

3. 2. Seeking Opinions Concerning... : - the Swedish Olympic Committee and its Trademarks

   University essay from Handelshögskolan vid Umeå universitet

   Author : Rebecca Arklöf; [2007]
   Keywords : brands; attitudes; brand equity; brand image; brand identity; attittude; brand;

   Abstract : Background: In the XX Winter Olympics 2006 in Torino the Swedish Olympic Team succeeded by winning 14 medals. The best result that Sweden has ever made during a Winter Olympics. The happiness was shortly after mixed with disputes between the Swedish Olympic Committee and Swedish companies. READ MORE