Essays about: "attitude behaviour gap."

Showing result 1 - 5 of 52 essays containing the words attitude behaviour gap..

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

3. 2. From Streaming to Evoking That Extra Feeling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
   Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

   Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

4. 3. PROTECTIVE MASCULINITY’ AND THE POPULIST RADICAL RIGHT

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Kathina Mehring; [2022-10-03]
   Keywords : Protective masculinity; foreign masculinity; populist radical right; Western Europe;

   Abstract : Although the gender gap in populist radical right electoral support has been examined extensively over the last decades, little scholarly attention has been paid to the role that gender – as opposed to sex – plays in shaping political attitudes and behaviour. Concurrently with the gendered element of populist radical right support being heavily undertheorized, the gender ideology of the party family is frequently disregarded. READ MORE

5. 4. Analysing Green Purchasing Behaviour Inconsistency : an example from voluntary carbon offset program

   University essay from SLU/Dept. of Economics

   Author : Bintang Rahmadi; [2022]
   Keywords : Behaviour; Attitude; VCO; Inconsistency; Green; Purchasing; Carbon;

   Abstract : This research investigates current and explores new factors contributing to green purchasing behaviour inconsistency using qualitative method and iterative grounded theory approach. Green purchasing behaviour inconsistency derived from the behaviour-attitude gap theory that occurs within different context of consumer behaviour cases, thus this research tries to answer: “What are the factors that cause green purchasing behaviour inconsistency?” using Voluntary Carbon Offset (VCO) program as an example. READ MORE

6. 5. Sustainable Fashion : A Generation Z Perspective

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Madeleine Mahrs; Fanny Berthem; [2022]
   Keywords : Sustainable Fashion; Gen Z; Consumer Attitudes; Consumer Behaviour; Theory of Planned Behaviour;

   Abstract : Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant to many people as the actions made today will have a large impact on futuregenerations. Generation Z is soon to be the largest consumer group globally, where most peopleare interested in implementing sustainable lifestyles. READ MORE