Essays about: "attitude consumer behaviour - case study"

Showing result 1 - 5 of 14 essays containing the words attitude consumer behaviour - case study.

  1. 1. The Ethical Colour : Exploring the intention-behaviour (I-B) gap among Generation Y women with relation to ethical makeup

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Iliana Minkova; Ana Isabel Castellanos Lozano; [2019]
    Keywords : Ethical consumerism; makeup; Intention-Behaviour gap; consumer behaviour;

    Abstract : Background: Makeup has become the fastest‐growing beauty category in the last years, partly due to the effects of the digitalisation, and the growing importance conferred upon the digital image. Consumers are becoming increasingly aware of the business practices behind the goods they buy, and the impact of their purchases on the environment, and the human and animal welfare. READ MORE

  2. 2. The dynamics of industrial influences and consumer behavioural intentions in early phase innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pehr Ekedahl; Sofie Bergdahl; [2019]
    Keywords : Theory of planned behaviour; early phase innovation; cellular agriculture; consumer attitude; industrial influences.; Business and Economics;

    Abstract : This paper aims to synthesise and build further on recent research of consumer behaviour, in order to explain how the industry affects consumer behavioural intentions towards early phase innovations. The rationale for this relies on the non-accessibility of early phase innovations and the implication that they cannot yet be experienced by consumers, which further means they cannot be objectively evaluated. READ MORE

  3. 3. Transition to a circular economy : the intersection of business and user enablement

    University essay from SLU/Dept. of Forest Economics

    Author : Miriam Eimannsberger; [2019]
    Keywords : barriers; closed loop system; consumer; EU waste directive; sustainable design; sustainable business models; waste management; barriärer; EU-avfallsdirektiv; företagsmodell; hållbar utveckling; resursförvaltning; slutna system; återvinning;

    Abstract : In light of increased environmental destruction, resource scarcity and increased waste production the concept of circular economy has gained attention. The aim of this work is to give an insight into the perspectives of businesses and consumers in a circular economy (CE). READ MORE

  4. 4. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Heidi Botic; Kuntola Choudhury; [2019]
    Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

    Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE

  5. 5. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Master of Science in Marketing and Consumption.... READ MORE