Essays about: "attitude consumer behaviour - case study"

Showing result 6 - 10 of 15 essays containing the words attitude consumer behaviour - case study.

1. 6. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Lazar; Lisa Sterner; [2018-07-03]
   Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

   Abstract : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. READ MORE

3. 7. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Danial Ahmad; David Magariños; [2017]
   Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

   Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

4. 8. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
   Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

   Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE

5. 9. Consumer Behaviour : A case study on consumer behaviour in furniture stores in Shanghai

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Murat Halilovic; [2017]
   Keywords : Consumer behaviour; consumer behaviour in furniture stores in shanghai and china; consumption analysis; customer behaviour;

   Abstract : With a booming economy and increase in immigration as well as urbanisation in China, the economic, demographic and consumer landscape is radically changing. Chinese people are moving out from their homes kept in the family for generations and moved into new homes in larger cities, causing a rise in demand for real estate which in turn incentivises furniture demand. READ MORE

6. 10. Negative effects of sponsorships : A quantitative study on negative effects of image transfer through sponsorship in the U.K

   University essay from Högskolan i Halmstad; Sektionen för ekonomi och teknik (SET)

   Author : Alexander Runsbech; Daniel Sjölin; [2011]
   Keywords : Sponsorship; Negative effects; Marketing; Image transfer; Sponsor;

   Abstract : Title: Negative effects of sponsorship – A quantitative study of negative effects of image transfer through sponsorship in the U.K Course: European Business, Undergraduate thesis at C-level, 15 Hp. READ MORE