Essays about: "attitude measure"

Showing result 1 - 5 of 89 essays containing the words attitude measure.

  1. 1. Impact of Covid-19 on students' financial asset allocation: A Jönköping University study : Quantitative research study on students’ attending Jönköping University financial asset allocation prior and post Covid-19 with different risk attitudes.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Axel Koch; [2023]
    Keywords : Financial asset allocation; Risk-averse; risk-neutral risk-preference; economic uncertainty; Market fluctuations; Expected utility theory.;

    Abstract : Background: Since the emergence of Covid-19 has it reaped and created havoc within every segment of society on a national and global scale. The financial market experienced significant declines and losses but some asset items handled the fluctuations better than others. READ MORE

  3. 2. A study on how a dashboard for energy data visualisations can be designed to be usable and inspire pro-environmental behaviour in an industry setting

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Sofie Drugge Eneroth; Alice Elkjaer; [2023]
    Keywords : Usability; learnability; subjective satisfaction; behavioural change; energy data visualisations; HCD; eco-feedback; personas; prototyping;

    Abstract : An essential part of combating climate change is to reduce energy consumption. As the industrial sector was accountable for approximately a third of the total global carbon dioxide equivalents in 2019, it is crucial for industries to manage their energy usage. READ MORE

  4. 3. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Hallberg; [2023]
    Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

    Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

  5. 4. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  6. 5. Designing a Mobile Application to Measure Walking Speed for NPH Patients

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Martin Lindén; [2023]
    Keywords : NPH; walking speed; user experience; design guidelines; NPH; gånghastighet; användarupplevelse; designriktlinjer;

    Abstract : Impairments in walking and balance are symptoms of normal pressure hydrocephalus. Measuring walking speed is therefore important for diagnosing and following the rehabilitation of patients with the diagnosis. However, performing the measurement at the hospital is costly and requires a lot of resources. READ MORE