Essays about: "attitude story"

Showing result 1 - 5 of 22 essays containing the words attitude story.

  1. 1. Stories in product descriptions - How advertising creativity in narrative advertising affects consumer responses

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Albert Bäckman; Eden Lev; [2022]
    Keywords : Narrative advertising; Advertising creativity; Product descriptions; Transportation theory; Product stories;

    Abstract : Narrative advertising, ads that contain events, characters, and a plot (Boller & Olson, 1991a) has become widely popular among marketers. Simultaneously, advertising creativity, known as how original or relevant an ad is (Rosengren, Eisend, Koslow, & Dahlen, 2020), has been said to be the most important tool in a marketer's arsenal (Reid, King, & Delorme, 1998). READ MORE

  3. 2. Cars in Sweden's Cinema & Television : AI-Guided Research of Automobiles in Sweden’s Images from 1950-1980

    University essay from Stockholms universitet/Filmvetenskap

    Author : Maximilian Steck; [2021]
    Keywords : archive; AI; cars; cultural memory; digital humanities; film; New Cinema History; object detection; speech recognition; Swedish film; oil crisis; H-Day; Archiv; Künstliche Intelligenz; KI; Filmwissenschaft; Medienwissenschaft; Film; Schweden; Schwedischer Film; Auto; Repräsentation; Wilde Erdbeeren; arkiv; artificiell intelligens; svensk film; bil; minne; representation; oljekris; dagen H; Smultronstället; 映画学; スウェデン; スウェデンの映画; AI; 車; 歴史; オイルショック; 野いちご; ダゲン・H;

    Abstract : This research project centers around cinematic and societal representation of the automobile in post-war Swedish cinema and television. Due to political neutrality during World War II, Sweden’s economy benefited from an extensive surplus immediately after Germany’s capitulation in 1945. READ MORE

  4. 3. “IN THAT CASE I CHOOSE TO WORK WITH SHORT STORIES” : A study about how English short stories are taught by nine upper secondary school teachers in Sweden and said teachers’ attitudes towards short stories

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Anton Engwers; [2020]
    Keywords : Short stories; Graded readers; EFL teachers’ attitudes; Teaching literature; Upper secondary school; Sweden;

    Abstract : Reading English literature can help learners of English as a foreign language (EFL) to develop their reading ability as well as other language skills. Reading can also have other benefits for EFL students such as learning about the target language’s culture or an English variety in written form. READ MORE

  5. 4. Forest-based bioeconomy - to be or not to be? : a socio-technical transition

    University essay from SLU/Dept. of Forest Economics

    Author : Carolina Berg Rustas; Emil Nagy; [2019]
    Keywords : enabling factors; hindering factors; low carbon transition; public perception; wooden multi-story buildings; wooden multi-storey buildings; bioekonomi; flervåningshus i trä; hindrande faktorer; möjliggörande faktorer; skogsbaserad bioekonomi; social acceptans; socio-teknisk övergång;

    Abstract : In this study, social acceptance of forest-based bioeconomy and primarily wooden multi-story buildings was examined. This study is a pilot study. Earlier studies have examined different stakeholder groups’ perceptions of the bioeconomy, but one group that has not been examined thoroughly is the public. READ MORE

  6. 5. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE